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Duration1 Year (Full-time)
LanguageEnglish | Italian
The Master in Fashion Communication & Art Direction, in partnership with Giorgio Armani, Fasten Seat Belt and Slowear, is aimed at graduates and / or professionals wishing to undertake a course that offers an opportunity to explore cultural insight and practical experience within this sector.
This course is built on a cultural and curatorial approach, anthropology and sociology and history of fashion in order to culturally deepen the knowledge of global cultures that are an integral part of the social and economic system. Technological such as AI, Internet of Things, Big Data, Blockchain all require understanding from both creative and technical sides for business development, purchasing models and most importantly communication strategies. Likewise, styling, fashion filmmaking, digital graphic communication as well as the written narrative, the art of writing and storytelling that is effective in a world that will become more and more virtual and more and more analog based.
The Master course aims to create highly qualified professionals that are ready to develop a career in the highly competitive international Fashion System within the context of communication, understood in its broadest and most contemporary meaning. Students who successfully complete the course will be able to interpret a great variety of techniques in the promotion and representation of brand image. They will acquire the cultural and design skills enabling them to curate fashion exhibitions and presentations as an expression of a visual language. Also work professionally in the construction of narratives and texts for omnichannel publications, working effectively with the ability to create using the most recent technologies and knowing the latest innovations to define communication strategies. They will also be able to manage their professional futures in the constantly evolving and profoundly changing sector.
At the end of the Master in Fashion Communication & Art Direction students will be able to pursue a professional career in the fashion and creative industries as Digital Manager, Communication Manager, Event Manager, Stylist, Journalists, Art Directors. They will also be able to operate as image consultants and build new businesses in the omnichannel communication sector.
The Master in Fashion Communication & Art Direction is aimed at those who already have a basic preparation, who have obtained a 1st Level Academic Diploma (DAPL), graduates or undergraduates of the Academy of Fine Arts, Architecture, DAMS – Discipline Arti Musica Spettacolo (DAMS – Art Music Entertainement Disciplines), Communication Sciences or equivalent qualifications, to those who want to complete and / or deepen their cultural and professional training in the field of fashion communication.
To be eligible for the course, students must have:
In order to keep the quality of the training experience high, the Master in Fashion Communication & Art Direction is limited. To access it, it is necessary to pass an admission process based on:
The educational path is divided into modules, through theoretical and practical lectures, seminars with experts and professionals in the sector, research and design laboratories, visits to events, exercises, final test (Final Work) and internship research experience. At the end of each module / project, students will undertake summative assessment for the acquisition of the expected credits. The course consists of various elements: Anthropology, History of fashion, Sociology, (to frame the cultural context), Computer graphics, Photography, Elements of editorial communication (to concretize theory and practice and provide the operational tools of the field), Professionalism, (in which the relationship between new technologies, marketing and communication will be analyzed).
The project activities, in Methodology of visual communication, involves the most relevant companies and institutions in the sector with the aim of reconciling technical skills, conceptual research, experimentation and development of the final product (whether it is a film, curating an exhibition, an editorial project, a digital strategy…). For each project theoretical and theoretical-practical activities are set, including specific briefs aimed at providing students with more detail explanation of the projects to be implemented.
An essential part of the course learning are also the professionals involved in projects, master classes and the study of specific Case Histories that help stimulate critical thinking and debate on the current state of the field and the future challenges that characterize it. At the end of this articulated path the student, in addition to their creative growth, will acquire cultural and technical knowledge for the development of creative and methodological-design skillset.
Every Academic Master Programme involves Industry Projects in order to make the study experience concrete. To learn more about the projects made in the Master in Fashion Communication & Art Direction fill the form to request more information.
The research internship is carried out by the students as a part of the curriculum and carries academic credits and can be undertaken with companies located throughout the national territory.
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