READY2FLY INDUSTRY PROJECT | MASTER IN FASHION COMMUNICATION & ART DIRECTION

Our Master in Fashion Communication & Art Direction students have successfully completed the Industry Project developed in collaboration with Ready2Fly, a consultancy specialising in integrated communication strategies for the fashion, beauty, design, lifestyle and luxury sectors, and part of FSB Group.

Following the Launch Brief and Mid Revision, the project reached its final stage with the presentation of the students’ completed strategies, developed in response to a brief designed around the dynamics and methodologies of today’s most innovative communication agencies.

The project provided a valuable opportunity for students to put their strategic, creative and project management skills into practice, transforming research and ideas into structured proposals capable of addressing the challenges of contemporary communication.

Led by Diego Fornero, Project Leader and lecturer on the Master’s programme, the Industry Project, entitled «Digital Strategy for a Luxury Brand», challenged each student to independently develop a fully integrated digital communication strategy.

From competitive positioning analysis and the development of a creative concept to storytelling, digital content creation and engagement and community-building initiatives, the project required students to combine creativity, critical thinking and a thorough understanding of today’s digital ecosystems.

During the Final Presentation, students showcased the strategic thinking behind their work, explaining their creative choices and demonstrating their ability to develop coherent, relevant and impactful communication strategies for the fashion and luxury industries.

The Final Presentation was not only an important assessment milestone, but also a valuable opportunity to engage with industry professionals, whose observations, insights and feedback further enriched the students’ learning experience.

This Industry Project reflects Accademia Costume & Moda‘s educational approach, built on close collaboration with companies and industry experts to provide students with hands-on experience through real-world briefs.

By working on projects of this nature, students develop a professional methodology that brings together strategic analysis, branding, content creation, digital communication and an omnichannel mindset, preparing them to navigate the evolving landscape of fashion communication with confidence, critical awareness and an innovative perspective.

Our sincere thanks go to the entire Ready2Fly team for their generosity, professionalism and continued support throughout every stage of the project.