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30 May 2024 | Our Master in Fashion Communication & Art Direction students presented their final projects for the Industry Project in collaboration with Moncler.
This partnership aims to explore new dimensions in the curation of the Moncler brand, considering fashion and its communication aspowerful tools beyond mere marketing.
The students delved into Moncler’s 70-year history, accessing vast archives to build a solidfoundation for their projects. They developedconcepts that balance their unique design identities with the brand narrative, focusing on community engagement across physical and digital platforms.
Working in teams, they conducted extensiveresearch, defined cultural and artistic landscapesand created compelling narratives. Their finalpresentations included detailed reports, visual descriptions and digital summaries, incorporating new technologies such as VR, AR, games and NFT to enhance the user experience.
This project challenged the creativity and strategic thinking of the students, whodemonstrated their ability to curate and communicate fashion in a meaningful way.
