BENETTON INDUSTRY PROJECT | Master Fashion Communication & Art Direction

Our students of the Master in Fashion Communication & Art Direction have received an exciting brief for their new Industry Project in partnership with Benetton, introduced by Project Leader Diego Fornero, along with Margherita Esposito (Fashion PR Team, Benetton) and Lucrezia Naldi (Learning & Development Team, Benetton).

Inspired by philosopher Luciano Floridi’s insights on the digital revolution, the project challenges students to develop innovative digital strategies that resonate with Generation Z and Millennials on platforms such as Instagram and TikTok.

The students are tasked with examine Benetton’s communication approaches and present new concept, particularly with regard to children’s fashion, sustainability and brand communication through events. They have to engage Gen Y parents with creative campaigns, improve the visibility of Benetton’s sustainability initiatives and create an editorial calendar of micro-events to link offline experiences with online engagement.

The project aims to provide new perspectives and innovative ideas, by maintaining Benetton’s relevance and appeal in a rapidly evolving digital landscape, promoting community engagement and brand awareness among the younger generations.