SLOWEAR INDUSTRY PROJECT | MASTER FASHION COMMUNICATION & ART DIRECTION

Our students of the Master in Fashion Communication & Art Direction have concluded their Industry Project in collaboration with Slowear, the internationally renowned Venetian brand known for its vision of timeless elegance.

The project, titled “Building a Digital Community for Timeless Elegance”, engaged studentsover several weeks in developing a forward-thinking digital communication strategy aimedat connecting with a younger audience (aged 25–35), while staying true to the brand’sheritage and maintaining a strong relationship with its existing audience (aged 30–55).

Following an initial briefing and a mid-project feedback session, students recently presentedtheir final concepts to Eleonora Carizi, Social Media & Digital PR Manager at Slowear, showcasing strategic proposals and creative storytelling ideas designed to enhance the brand’s presence within today’s evolving digital landscape.

This hands-on experience offered students a valuable opportunity to engage with a real-life brand, collaborate in teams, and apply their skills across various areas of fashion communication, combining creativity with strategic thinking.

A special thank you to the Slowear team for their time, insights, and continued support of our students’ professional development.