Dentsu Creative Italy meets ACM students at the Milan Campus

A new and inspiring moment of dialogue between education and industry brought together our BA in Fashion Editor, Styling & Communication students, alongside those from the MA in Fashion Styling and the MA in Fashion Communication & Art Direction.

We were delighted to welcome Dentsu Creative Italy, a leading international player in contemporary communication. Maria Ilaria Perrone, Account Director, and Luca Bonfarnuzzo, Creative Strategy Supervisor, shared insights into the agency’s values, vision and distinctive strategic approach.

The talk offered students a concrete understanding of how creative agencies operate today — from building a coherent brand vision to developing integrated strategies and delivering projects capable of generating both cultural and communicative impact.

Through case studies, reflections on the creative process and an open discussion on the skills required in today’s industry, Dentsu Creative Italy provided valuable tools and perspectives for those aspiring to work in fashion communication and contemporary art direction.

Our students responded with great enthusiasm, actively engaging in the dialogue and embracing the opportunity to connect with industry professionals and explore real market dynamics.

At ACM, experiences like this are not the exception but an integral part of the learning journey. Through constant dialogue with leading professionals, real-world insights and opportunities to engage directly with the industry, students are encouraged to transform their passion into a clear professional path. For those who aspire to shape the future of fashion communication, ACM offers an environment where creativity, vision and industry connections come together to turn ambition into opportunity.