SLOWEAR: Channeling Slowear TV_ Editing new narratives

SLOWEAR
Project: Channeling Slowear TV_ Editing new narratives
Project Leader: Antonio Mancinelli
Master in Fashion Communication & Art Direction a.a. 2020/2021

Industry Project in collaboration with Slowear_ Marco Muggiano, business development & communications director

Slowear is a family business concept and an Italian lifestyle project born from a long industrial history, which unites four historic Italian fashion brands that share a high level of specialization. Slowear was built on this heritage of know-how and product-focused passion, and promotes a concept of “enduring” fashion, characterized by internal and external qualities that make it immune to the passage of time and fleeting trends. This philosophy responds to a need that is becoming increasingly urgent in the fashion sector: to spread a more ethical and sustainable consumption model.

Industry Brief

Slowear is a family business concept and an Italian lifestyle project born from a long industrial history, which unites four historic Italian fashion brands that share a high level of specialization. Slowear was built on this heritage of know-how and product-focused passion, and promotes a concept of “enduring” fashion, characterized by internal and external qualities that make it immune to the passage of time and fleeting trends. This philosophy responds to a need that is becoming increasingly urgent in the fashion sector: to spread a more ethical and sustainable consumption model.

Students will develop a series of elements aimed at finalizing the project objectives to create a proposal and a personal interpretation of contents and proposals for Slowear TV. Interviews, self-produced videos, selection/playlist of existing elements, as the result of a research that will examine various factors, and, in addition to the theme of sustainability (understood in all its expressions), Inclusion with specific reference to dialogue intergenerational – age-crossing.

Congratulations guys and thanks to Marco Muggiano and the Slowear team for the time dedicated to them.