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AttendanceSaturday 9:00 am - 6:00 pm
The Specialization Course in Fashion Marketing & Advertising has the aim of training professionals able to operate in the management of fashion firms, brands and products. The course will enable students to carry out tasks related to planning, commercialization and creation of communication strategies for a variety of brands, from craftsmanship to small/medium businesses, from luxury to fast-fashion.
The objectives of the course provide knowledge on the essentials of marketing, branding, advertising and integrated communication for fashion. Marketing levers, communication tools and specific strategies related to branding and business communication, the innovation in national and international market, spending trends and new branding and business communication strategies will be some of the case studies of the course.
Upon completion of the Specialization Course in Fashion Marketing & Advertising based on their entry level, students will be able to pursue a career as Brand Manager, Marketing Manager or Communication Manager for fashion products, lines or brands.
Specialization Courses of Accademia Costume & Moda are designed to provide a fast and focused education in specific areas of Fashion. The attendance on Saturdays with 8 hours of classes allows also working students to concentrate in the study path by alternating theory and practice in a cohesive and focused approach.
The Specialization Course in Fashion Marketing & Advertising is addressed to graduates, graduands and professionals who wish to start their own business or work in marketing and communication departments for fashion lines or brands. It is also addressed to entrepreneurs and stylists willing to promote clothing or accessories lines or undergraduates who wish to acquire knowledge within these specific fields.
In order to maintain the high quality of the study experience, the Specialization Course in Fashion Marketing & Advertising observes a limited-enrolment policy. To be admitted in the course, applicants are required to submit their resume, cover letter and participate in a motivational interview.
Lectures have a theoretical and practical approach and are developed with the aim of supporting students in the acquisition of the different competences related to marketing, branding and advertising through basic knowledge on the language and techniques that characterize international marketing, new advertising and current fashion communication tools. At the end of the study path, students will be able to put into practice the competences related to strategic planning of marketing and integrated communication campaigns.
The Final Work of the Specialization Course in Fashion Marketing & Advertising can consist in practical workshops often with the participation of a company.
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