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IN ACCADEMIA TALK | Serena Tibaldi and Matteo Ward

In our Milano Campus, on April 8, 2024, the In Accademia Talks sparked a discussion as necessary as it was revolutionary. This time, the stage was graced by two prominent figures: Matteo Ward, CEO of Wrad, and Serena Tibaldi, Fashion Editor of La Repubblicad la and D.

The focus of the event? The reform of the fashion industry, widely regarded as unsustainable, the result of failed design. However, within the folds of this critique, glimmers of hope emerge: fashion can be reimagined and reshaped from scratch. This marks the beginning of a narrative that pushes beyond conventional boundaries, exploring the crucial role played by design, both in the product itself and in its communication.

Serena Tibaldi, fashion storyteller, with roots in the province of Benevento, has charted her path in the urban jungle of Italian fashion. With a degree in law as her initial baggage, she embarked on a journey of discovery that led her to her true love: fashion. Her path, starting as an intern at Cosmopolitan, has been a steady crescendo to the role of Fashion Editor for two of Italy’s most important media outlets, La Repubblica and the weekly D. Through her prose, Tibaldi explores the intricate intersections between fashion and society, offering a penetrating look at contemporary culture.

Matteo Ward, vice president of Fashion Revolution Italia, known for his fervent activism in rethinking the entire fashion supply chain. Ward is much more than just a CEO; he is a globally committed agent of change. His experience ranges from university teaching to serving as a textile expert for the European Commission’s New European Bauhaus Festival. However, it is his role as co-author and presenter of “JUNK,” the docu-series that exposes the dilemmas of the fashion industry, that has made him an undisputed reference point on the international stage.

Together, Tibaldi and Ward laid the groundwork for an engaging discussion, outlining a roadmap for positive change. They emphasized the importance of responsible and sustainable design, going beyond the mere aesthetic aspect of the product to embrace a broader vision of social, environmental, and economic equity.


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