OREFICI11: 10 IS THE MAXIMUM, 11 IS BEYOND. THE PHYGITAL STRATEGY FOR THE URBAN OASIS

OREFICI 11
Progetto: 10 IS THE MAXIMUM, 11 IS BEYOND. THE PHYGITAL STRATEGY FOR THE URBAN OASIS
Project Leader: Enrico Fasoli
Master in Fashion Communication & Art Direction a.y. 2020/2021

Industry Project in collaboration with OREFICI11_Angela Petrone, Marketing and In store Communication Manager, VF Corporation

INDUSTRY BRIEF

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has” Margaret Mead
The project dedicated to the recent opening of VF Corporation store, Orefici 11, was developed from the construction of a community. A group of people created around the values ​​of the Brands. the manifesto contains its essence which is expressed through the conscience of a community that shares the same values: “We are the forerunners of a new way of life. We choose an authentic and active lifestyle to protect our planet and inspire others. We build the future and live life to the fullest. Become one of us. Make a difference to the world and to others. Push yourself beyond your limits. Join our movement.”

Timberland®, The North Face® and Napapijri® together for the first time give life to an innovative retail space, where digital and physical experience intertwine.

The students developed an integrated strategic plan on the digital part and on the store with a schedule that took into consideration the different needs and objectives. In addition to the annual plan, the conception and development of ad hoc events and the consequent scheduling were required to build the experience of the physical place as well as the virtual ones.

Congratulations guys and a special thanks to Angela Petrone and all the VF Corporation team!