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Intake
OctoberDuration
3 yearsCredits
180 ECTSLanguage
ItalianLocation
Rome | MilanThe Bachelor of Arts in Fashion Editor, Styling & Communication has been developed to respond to the consolidated growing demand of the industry for professionals able to work in the areas of product and brand narratives in terms of Editing, Styling & Communication.
The structure of the educational path and teaching process brings together theories, techniques and specific knowledge in the fields of publishing, styling and communication, providing the student with adequate cultural baggage, as well as design and style, in all areas related to the process of development, positioning and storytelling of the fashion product.
The hands-on activities related to styling, photography, and digital video complete and enrich the theoretical subjects, in a vision of learning that cannot ignore a practical dimension that helps to define the student’s identity.
The objectives are aimed at ensuring an adequate preparation related to the methods and artistic techniques along with specific professional competences for the purpose of conveying knowledge, expressive and design method in the use of creative tools in the communication process, with specific reference to Editing, Photography, Graphics, Design, Advertising and Journalism in the fashion area.
Upon completion of the Bachelor of Arts in Fashion Editor, Styling & Communication students will be able to pursue a career as Fashion Editors, Fashion Stylists, Image Coordinators, Event Managers, Communication Managers, Digital Communication Managers, Social Media Managers.
The Bachelor of Arts in Fashion Editor, Styling & Communication is addressed to students with a minimum B2 level of knowledge of Italian language and holding a secondary school diploma or other equivalent study title obtained after at least 12 years of education and allowing access to first-cycle academic courses in the international education system of reference.
In order to maintain the high quality of the learning experience, the Bachelor of Arts in Fashion Editor, Styling & Communication observes a limited-enrolment policy. Applicants are required to pass an admission test and an interview aimed at evaluating the interest and aptitude towards the subject areas of the course of choice.
1ST YEAR – VISUAL NARRATIVES
The 1st Academic Year is characterized by subjects such as Fashion Styling, Fashion Editing, Press Office and Communication, Fashion Photography, Sociology, Semiotics, History of Arts and Fashion. Also essential is the session dedicated to photo shootings which allow students to acquire editorial and styling skills and to experience teamwork, so as to be able to recognize the guidelines to conduct an image analysis and its construction.
2nd YEAR – BRAND, WRITING & CONTEXT
The 2nd Academic Year deals with an in-depth study of the most commercial aspect of the Fashion System through an analysis of the collections, of Fashion Photography and of products narrated through the photographic technique of the still life and of styling. Furthermore, in order to provide students with the ability to analyse the most appropriate communication strategy for customers and development process and, where needed, of a new creative identity. The course includes subjects such as Digital Communication and reputation building strategies, Marketing, Unconventional Communication, Brand Identity. The contents of the second year are completed by some specific focuses on the new scenarios of digital storytelling and the metaverse.
3rd YEAR -OMNICHANNEL
The 3rd Academic Year is aimed at the development of a personal creative identity established through professional skills and experience conveyed through Industry Projects with leading companies in the communication and product field. Video, Fashion Television Journalism and Fashion Film are also discussed as some of the fundamental tools of storytelling for the perception of a brand and product placement.
Students have the possibility to experiment with the theme of the final project by choosing an area or more areas of reference among Editing, PR and Communication, analysis of Brand Communication, Fashion Styling. The aim is to develop both a creative and professional approach to the project, taking into account the relationship between one’s own personal vision, the interpretation of the message to be conveyed and budget in the drafting of a final project for a brand, an editorial or a communication project.
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