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Let’s Talk with… Riccardo Conti | MA Fashion Communication & Art Direction

Riccardo Conti is the new co-professor of the Master in Fashion Communication and Art DirectionMilan

Art critic and professor of audiovisual theory and phenomenology of contemporary arts, Riccardo Conti has been dealing with images, experimental languages, ​​and the relationship between art and fashion for years. His articles are published in various magazines including Vogue Italia, Domus, Esquire, Artribune, Mousse, Harper’s Bazaar, Vice, and many others.

 

YOU HAVE AN IMPORTANT JOURNALISTIC CAREER BEHIND YOU AS A CONTRIBUTOR TO HIGH-PROFILE FASHION AND ART MAGAZINES SUCH AS VOGUE ITALIA, HARPER’S BAZAAR, AND VICE. WHAT CHARACTERISTICS AND QUALITIES MUST HAVE THE STUDENT WHO CHOOSES TO UNDERTAKE THIS PATH HAVE?

Passion for quality: the quality of the ideas, the quality of the study, and the quality of the content. Today above all, in a profoundly fragmented panorama of images and contents, knowing how to put the elements in perspective, and in relation is fundamental, is what we call “vision”. And finally good taste, in the meaning suggested by Susan Sontag: “Intelligence is really a kind of taste: taste in ideas”.

 

YOU ARE AN EXPERT IN VISUAL AND MULTIMEDIA CULTURE: HOW ARE THE NEW TECHNOLOGICAL SUPPORTS CHANGING COMMUNICATION?

Communication must always start from a human value: communicating does not mean obsessively and uncritically sharing whatever we find in the feeds of our social networks, communicating means creating a relationship between individuals. Only if this condition is respected can we think of appropriately using the wonders offered by all the new and less new tools that we have at our disposal. Apps have created an extremely dynamic and interactive virtual space, but the human voice and the concept of “word of mouth” are still irreplaceable.

 

WHAT WILL BE THE MAIN FOCUS OF YOUR COURSE? WHAT VALUES ​​DO YOU HOPE TO CONVEY TO STUDENTS IN FASHION COMMUNICATION & ART DIRECTION?

Deepening and updating on those key figures and themes that have developed and described the language of audio-video in the field of fashion: sharing examples and methods that have made the profession of the art-director and fashion film director among the most decisive in the system today of fashion. “What will be the main focus of my course? An in-depth study and updating of those key figures and themes that have developed and described the language of audio and video in the field of fashion.”

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