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During Milan Design Week our MA in Fashion Communication & Art Direction students were invited by Valentino to further explore the project #ValentinoVintage at Madame Pauline Vintage store.
The project, first launched in 2021, invites the global community to bring their own Valentino garments in a selected vintage shop and to exchange the items with the option to buy a new Valentino model, offering customers the opportunity to discover beauty of the creations of the past and to experience an alternative way of shopping.
This edition also featured a creative partnership with 1 GRANARY, inviting their online community to participate to the project.
Big thanks to the Valentino Team for sharing with our students, this learning opportunity on different approaches to circularity and sustainability.
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