DIESEL INDUSTRY PROJECT | MILAN & ROME FINAL PRESENTATION

Our 3yr BA in Fashion Editor, Styling & Communication students from Rome and Milan Campus successfully concluded their Industry Project in collaboration with Diesel. Their work was presented to Rina Tollio, Creative Talent Acquisition & Employer Branding Manager at OTB, and Giulia Solina, Europe Go To Market Coordinator at Diesel.

This marked the culmination of an extensive and engaging project that spanned several months, challenging the students to apply their academic knowledge to real-world scenarios.

The main objective of the project was to develop a multi-channel marketing and communication campaign that resonated with Diesel’s core values. To achieve this, the students guided by project leaders Francesco Verdinelli and Fabio Corsini, had to deepen their understanding of Diesel’s target audience, brand identity, image and equity. Their task was to create a summer campaign with branded content suitable for social gatherings, leisure venues and festivals across Europe.

The project was structured in two main phases. First, the students conducted an in-depth analysis of the Diesel brand, examining its heritage, past marketing campaigns and the competitive landscape.

This involved not only desk research, but also consumer surveys and perception analysis to gain a comprehensive understanding of brand positioning and audience. Students had to consider relevant cases of direct and indirect competitors to gain valuable insights.

In the second phase, students applied the results of their research to develop a cohesive marketing strategy. This strategy had to be multi-channel and customer-centric, aiming to engage consumers and bring the public into Diesel shops. The campaign was designed to bridge the gap between physical and digital experiences, using branded content to create a seamless customer journey.

A special focus was placed on activating key touch points during summer events to maximise consumer interaction and brand visibility.

We sincerely thank Diesel for their invaluable support and cooperation throughout the project.