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The Undergraduate Course in Fashion Design Management embodies a double meaning: Design as the main aim of a brand or a company that operates in the creative area of fashion is to work on design and process, on method and on the product that wants to communicate and distribute in the market; Management because the final aim of this study path is to shape innovative managers able to understand and improve the processes and the complexity of companies that deal with the product and its communication, conceptual, economic and sustainable strategies that lead the DNA of a brand.
The learning outcomes are aimed at integrating, in an interdisciplinary approach, the technical subjects to the theoretical-practical topics needed for the development of innovative professional profiles able to face the fashion sector and respond to present and future requests. A special attention will be dedicated to the theme of the responsible and sustainable innovation.
Upon completion of the Undergraduate Course in Fashion Design Management students will be able to pursue a career as Product Managers, Supply Chain Managers, Brand Managers and to work in all the roles that deal with design offices and that are in charge of the brand strategies. Furthermore, students will be able to work inside marketing and merchandising offices, strategic communication, sales, showrooms and to cooperate with designers and creatives in the definition of new brands in the fashion area.
The course is not accredited by MIUR (Italian Ministry of Education, University and Research)
The Undergraduate Course in Fashion Design Management is addressed to students with a minimum B2 level of knowledge of Italian language and holding a secondary school diploma or other equivalent study title obtained after at least 12 years of education and allowing the access to first-cycle academic courses in the foreign education system of reference.
In order to maintain the high quality of the study experience, the Undergraduate Course in Fashion Design Management observes a limited-enrolment policy. Applicants are required to pass an admission test aimed at evaluating the interest and attitude towards the subject areas of the course of choice.
1st YEAR– CULTURE & METHOD
The 1st Academic Year lays the foundations to understand the system and its history. Subjects such as History of Fashion, History of Arts, Design Method, Computer Graphics, Design Methodology of Visual Communication, Fashion Design, Typology of Materials, Business Logics and Organization and Essentials of Cultural Marketing are aimed at providing students with the tools needed to correctly interpret the system in which they will be working in its numerous aspects. How to do research finalized to a project? How to recognize in art the essential engine of the creative industry? How to start building a method able to sustain creativity and business? How to recognize the key factors in the success of a brand and the complexity of the industry?
2nd YEAR – DESIGN & DEVELOPMENT
During the 2nd Academic Year design becomes more complex and diversified. History of Design is introduced and added to History of Fashion and History of Arts in order to allow students to have a broader vision of the system, which is in continuous communication with the creative industry. The study of Technology of New Materials enhances the knowledge of green and sustainable materials. The subject areas of Design Methodology in Visual Communication, Fashion Design and Last Trends in Visual Arts help students to deal with different topics: design of a fashion exposition, communication and sales campaigns and product management projects. Furthermore, with Business Logics and Organization and Professionalization, students explore the areas related to economy, marketing, event organization for brands.
3rd YEAR – BRAND & STRATEGY
The 3rd Academic Year students complete the theoretical part of the course with subjects such as History of Fashion and Phenomenology of New Media, translating the dialogue between the history and the means that the system uses to communicate, with a special focus on the video culture. With the study of Retail to Buying, Business Communication Strategies and Licensing, students have the opportunity to work on real projects in collaboration with companies. The continuation of Professionalization will be essential and introductive for the realization of the Final Work (thesis) developed with sharpened writing and communication skills, ability to synthetize key information and to elaborate or propose new contents swiftly.
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