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Falconeri Industry Project

In recent weeks, our 3-year Undergraduate Course in Fashion Management: Fashion Product Systemstudents embarked on an enlightening journey to the headquarters of Falconeri in Avio, Trentino. This visit marked the inception of an exciting new Industry Project, igniting the minds of budding fashion enthusiasts with the challenge of redefining luxury and excellence for the upcoming generations.

Dubbed “Luxury, Excellence, and Accessibility for the New Generations,” this project encapsulates a profound mission to reshape conventional notions of luxury, particularly catering to Generation Y and Z. As the torchbearers of the future, it is imperative to bridge the gap between traditional luxury and contemporary accessibility, crafting a narrative that resonates with the evolving tastes of younger demographics.

Students were tasked with envisioning innovative collaborations, crafting compelling communicationstrategies, and devising avant-garde retail marketing tactics. The ultimate goal? To sculpt Falconeri’s future brand identity in alignment with the aspirations and expectations of tomorrow’s discerning consumers.

We extend our heartfelt gratitude to the entire Falconeri Team for their gracious hospitality and invaluable insights throughout this enriching experience. Special thanks are also due to Enrico Maria, the esteemed Director of the Undergraduate Course, whose unwavering support and guidance have been instrumental in propelling this initiative forward.

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