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PAOLO FERRARINI | Inside Fashion Design Management

Researcher, teacher and content curator, he focuses on cultural innovation, design, fashion, technology and communication.

After graduating in contemporary art at the University of Bologna he has been researcher for over 15 years at Future Concept Lab, a leading institute in trend forecasting and strategic consulting.

He teaches “Fashion and Industrial Design” at the University of Bologna (Polo di Rimini) and is visiting professor at fashion and design schools in Italy and abroad, including Accademia Costume & Moda, Istituto Marangoni, Domus Academy, Central Saint Martins UAL London, SDA Bocconi and IULM.

Since 2009 he is Italian correspondent for Cool Hunting. He also collaborates with national and international publications such as Vogue Italia, Marie Claire, Vedomosti.

He worked with the national Commission for the Promotion of Italian Fashion Culture at MiBAC (Ministry of Artistic and Cultural Heritage) and he was part of the scientific committees of Milano Design Award and Brera Design Days.

Since 2018 he hosts the podcast Parola Progetto.

In your opinion are there new professional figures emerging? Are there any specific skills that managerial figures in the sector must possess?

“Today a managerial figure must have a very broad knowledge and, above all, must be able to “connect the dots”. For this reason it is essential that those who deal in particular with creative sectors – such as, for example, fashion and design – have the ability to make unexpected connections between adjacent sectors, being able to understand a philosophical essay but – at the same time – the Tik Tok phenomenon, to observe what happens in reality but also what happens, for example, in the world of videogames. This form of transversal open-mindedness is absolutely necessary because we, as of today, do not know what will happen in a year, so we must be ready to jump in the direction of innovation”


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