FALCONERI INDUSTRY PROJECT | BA FASHION Business: SISTEMA PRODOTTO MODA

Our undergraduate students in Fashion Business: Fashion Product System had the opportunity to visit Falconeri’s headquarters in Avio, Trentino – Alto Adige.

This immersive experience marked the beginning of a new Industry Project, aimed at exploring and redefining the values of luxury and excellence for the new generations. The project, titled “New Generations and the Journey to Discover the Brand’s Authentic Values,” seeks to rethink the concept of luxury, making it more aligned with the needs and expectations of younger consumers. In a landscape where accessibility and sustainability are becoming increasinglycentral, students are challenged to develop innovative communication strategies to connect the brand with these demographics.

Key questions will guide the project: What does luxury mean for new generations? What is the value of exclusivity today? How important is quality for an 18 or 25-year-old? What do these generations expect from a brand like Falconeri?

A special thank you to the entire Falconeri team for their warm hospitalityand for sharing invaluable insights with our students