CLAUDIO MARENCO MORES

Claudio Marenco Mores is an architect, author, and consultant whose work sits at the intersection of design culture, branding, and strategic thinking for the luxury industry. A graduate of IUAV in Venice, he built his academic foundations around architecture before expanding his expertise abroad at the University of Oulu in Finland. He later completed further specialisation at Domus Academy and IED, focusing on luxury goods marketing and brand design. This multidisciplinary framework underpins his distinctive approach to education, consultancy, and research.

His professional career began within leading global fashion houses. As merchandising and product manager for the Accessories divisions of Calvin Klein Collection and Emilio Pucci, Marenco Mores developed an in-depth understanding of creative processes, product development, and the strategic mechanisms shaping the contemporary luxury market. These roles nurtured a refined sensitivity towards the cultural and commercial dynamics that link craftsmanship, aesthetics, and global communication.

Alongside his industry experience, he has cultivated a substantial international academic presence. He is a visiting professor for the University of Minnesota, UDEM and CEDIM in Monterrey, Mexico, and collaborates regularly with numerous fashion and design schools worldwide. In Florence, he served as Head of Education for the Design and Design Management departments at Polimoda, where he contributed to shaping forward-thinking curricula aligned with the evolving demands of the creative industries. He currently lectures in Master’s and Undergraduate programmes at several international Fashion Design institutions.

Marenco Mores maintains an ongoing collaboration with a major luxury group, supporting the design and implementation of global training programmes dedicated to talent development and organisational culture. He also works closely with the Andrea Bocelli Foundation on the creation of cultural events around the world, a commitment that reflects his belief in design as a tool for cultural engagement and social value.

Today, he is fully dedicated to his work as an author and consultant for companies operating in branding, marketing, retail strategy, and education. His approach combines analytical precision, cultural insight, and aesthetic sensibility, enabling brands to shape meaningful narratives and coherent identities across physical and digital landscapes.

His publications include books and essays exploring the relationships between fashion, architecture, communication, and contemporary culture. Among them: Bluetailoring (Silvana Editoriale, 2020, curated with Stefano Chiassai), Rebel Retailfor the exhibition Italiana. L’Italia vista dalla moda 1971–2001 (Marsilio, 2017), Fashion Stor(i)es (Sole 24 Ore, 2012), René Gruau and the Invisible Cities (Hesperia, 2011), Architecture of Hybrid Territories (Pendragon, 2010), and multiple contributions to collective volumes and academic journals.

Marenco Mores’ work reflects a vision of design as a cultural ecosystem—one in which creativity, education and strategic thinking are interdependent forces capable of generating value, identity, and innovation.