Fashion Business: Fashion Product System

• Product Manager
• Product Developer
• Assistant Product
• Collection Coordinator
• Category Manager
• Merchandiser
• Visual Merchandiser
• Merchandiser Shoes / Accessories
• Retail Manager
• Buyer
• Omnichannel Buyer
• Buyer Accessori in Pelle
• Wholesale Account Junior
• Showroom Manager
• Retail Planner
• Retail Experience Curator
• Brand Manager
• Marketing Manager
• Junior Performance Marketing
• Event Coordinator
• Account Executive
• Communication Strategist
• Licensing Manager
• Fashion Business Analyst
• Supply Chain Manager
• Client Advisor

Milan campus (English Language)

The Bachelor of Arts in Fashion Business: Fashion Product System in the Milan Campus is addressed to students with a minimum B2 level of knowledge of English language fo and holding a secondary school diploma or other equivalent study title obtained after at least 12 years of education and allowing access to first-cycle academic courses in the international education system of reference.

Rome campus (Italian Language)

The Bachelor of Arts in Fashion Business: Fashion Product System in the Rome Campus is addressed to students with a minimum B2 level of knowledge of Italian language fo and holding a secondary school diploma or other equivalent study title obtained after at least 12 years of education and allowing access to first-cycle academic courses in the international education system of reference.

The Bachelor of Arts in Fashion Business: Fashion Product System, taught in English at the Milan campus and in Italian at the Rome campus.

In order to maintain the high quality of the learning experience, the Bachelor of Arts in Fashion Business: Fashion Product System observes a limited-enrolment policy. Applicants are required to pass an admission test and an interview aimed at evaluating the interest and aptitude towards the subject areas of the course of choice.

The course is taught in English at the Milan campus and in Italian at the Rome campus.

1^st YEAR– CULTURE & METHOD

The 1st Academic Year creates the underpinning to understand the system and its history. Subjects such as History of Fashion, History of Art, Design Method, Computer Graphics, Design Methodology of Visual Communication, Fashion Design, Typology of Materials, Business Logics and Organization and Essentials of Cultural Marketing are aimed at providing students with the tools needed to correctly interpret the system in which they will be working in its numerous aspects. How to undertake research finalized to a project? How to recognize within art the essential engine of the creative industry? How to start building a method able to sustain creativity and business? How to recognize the key factors of success of a brand and the complexity of the industry?

2^nd YEAR – DESIGN & DEVELOPMENT

During the 2nd Academic Year the design subject area becomes more complex and diversified. History of Design is introduced along with the History of Fashion and History of Arts in order to allow students to have a broader vision of the system, which is in continuous communication with the creative industry. The study of Technology of New Materials enhances the knowledge of green and sustainable materials and processes. The subject areas of Design Methodology in Visual Communication, Fashion Design and Contemporary Trends in Visual Arts help students to deal with different topics: design of a fashion exhibition, communication and sales campaigns and product management projects. Furthermore, with Business Logics and Organization and Professionalization, students explore the areas related to economy, legal, marketing, event organization for fashion brands.

3^rd YEAR – BRAND & STRATEGY

In the 3rd Academic Year students complete the theoretical part of the course with subjects such as History of Fashion and Phenomenology of New Media, translating the dialogue between the history and the means that the system uses to communicate, with a specific focus on video culture. With the study of Retail to Buying, Business Communication Strategies and Licensing, students have the opportunity to work on real projects in collaboration with companies. The continuation of Professionalization will be essential and introductive for the realization of the Final Work (thesis) developed with honed writing and communication skills, ability to synthetize key information and to critically elaborate effectively new content.