Product Merchandising

The Specialization Course in Product Merchandising is addressed to graduates, graduands and professionals who wish to complete or deepen their cultural and professional preparation in Product Merchandising.

In order to maintain the high quality of the study experience, the Specialization Course in Product Merchandising observes a limited enrolment policy. To be admitted in the course, applicants are required to submit their resume, cover letter and participate in a motivational interview.

The course consists of different moments and modules, an introduction to the fashion marketing toolkit and, at the end of the path, the opportunity to finalize one’s own CV and explore presentation skills techniques, and modules that will explore the profession through lectures, case histories and in class exercises.

The path culminates with a concrete project, created in collaboration with a Brand to offer students the opportunity to confront, not only with the professionals involved, but also with an industrial reality of great relevance.

During the coursethe following topics will be addressed:

The dynamics of the fashion system – understanding of the different business models and the brand identity of the various fashion players.

The various professionals involved in the process of creating a collection and in the creation of product assortments.

The strategic tools: the collection briefing, the merchandising plan, the construction of a buying order.

The comparison between the identity of various international multibrand stores to understand their values, merchandising choices, visual merchandising.