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Intake
MarchDuration
3 monthsLanguage
ItalianAttendance
SaturdayLocation
MilanThe Specialization Course in Product Merchandising will prepare students for future employment within the expanding areas of fashion buying and merchandising management in the global market.
The highlights and points of uniqueness of this international programme in merchandising are the international expertise via live industry projects which are exclusive and conducted by renowned fashion professionals in their fields of practice.
Participants will also have the opportunity to follow a special coaching session to be ready to face real Industry.
The objectives of the course aim at helping students to become managers of this sector of tomorrow that can offer strategic vision for fashion brands through in-depth research and case studies of the European markets and brands. Students on this programme will acquire acute analytical skills and knowledge that are required to practice and perform at a variety of levels and markets across the fashion industry.
Specialization Courses of Accademia Costume & Moda are designed to provide a fast and focused education in specific areas of Fashion. The attendance allows also working students to concentrate in the study path by alternating theory and practice in a cohesive and focused approach.
The Specialization Course in Product Merchandising is addressed to graduates, graduands and professionals who wish to complete or deepen their cultural and professional preparation in Product Merchandising.
In order to maintain the high quality of the study experience, the Specialization Course in Product Merchandising observes a limited enrolment policy. To be admitted in the course, applicants are required to submit their resume, cover letter and participate in a motivational interview.
Fashion Marketing Toolkit
Introduction to Fashion Merchandising. Fashion industry structure and markets evolution.
General Merchandising department structure (difference btw fashion merchandiser, planner, buyer and retail merchandiser). Qualities and responsibilities of a Fashion Merchandiser.
Fashion Segmentation. Qualitative and Quantitative Research in fashion. Customer profiling.
Brand Identity. Brand positioning. Repositioning your brand.
Managing Creativity and Product development. Collection Planning and Control. Critical Path.
Merchandising Plan. Buying cycle. Trend hunting for buying.
Costing and pricing strategies. Budgeting. Range Planning. Fashion marketing for buying.
The future of fashion after Covid -19. Digital Marketing. Experience marketing.
Project with Partner Company Kick-off. Case studies activities with partner Company. Presentation skills, elevator pitch and coaching
Presentation of the project to the Partner Company.
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