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Intake
JanuaryDuration
5 weeksLanguage
ItalianAttendance
Friday & SaturdayLocation
MilanThe Fashion Archive Specialization Course is a full-immersion experience focusing on the increasingly important theme of Fashion Heritage. Through the presentation of case histories, the basis looking at successful models and methodologies, Fashion Heritage is recognized: a new corporate function whose mission goes beyond the protection and conservation of historical heritage and works towards the enhancement of the cultural identity of a Brand.
A concrete and innovative vision for Fashion Archive is outlined, through guidelines for the organization, cataloguing and consultation of its materials, made even more affective thanks to digital systems. The Fashion Archive thus becomes the backbone of a new strategic function, at the centre of key processes such as the design of new products, communication and brand image.
The aim of the course is to provide participants with a real, concrete and integrated understanding of Fashion Heritage, and set of tools to be used in a coherent and coordinated way, so that the historical and cultural heritage of a fashion company becomes a real source of competitive advantage.
The course is aimed at students and graduates in the areas of fashion, management, communication and archiving, or professionals in the same areas who wish to deepen the practice and governance of Heritage Management, with a focus within the Fashion sector.
Elena Puccinelli
She holds a degree in Modern History from the University of Milan, a diploma from the School of Archivistics of the State Archives in Milan, and a Diploma in In-depth Studies from the University Paris IV-Sorbonne; she is the founder and director of Memoria & Progetto (2008).
She teaches History of Fashion, Fashion Publishing and Archivistics. She is an expert in the preservation of archives and the enhancement of cultural heritage and collaborates in this field with several fashion and accessory brands – Biki, Colmar, Conceria Stefania, Curiel, Erica Industria Tessile, Fiorucci, Franco, Italo Sport, Missoni, Andrea Pfister, RINASCENTE, Pia Soli, Barbara Vitti.
The course is aimed at deepening the archival theme and enhancing the heritage in fashion and luxury companies. The profile will include physical and digital Fashion Archive management skills.
Project: During the course a project will be carried out with the aim to consolidate the competences acquired during the course.
In order to keep the quality of the experience high, the Fashion Archive: Managing a Strategic Asset Specialization Course has a limited number. To access it, there is an interview discussion following the presentation of curriculum and motivational letter.
Enrollment Fee: 750€
Tuition Fee: 1.750€
You will receive the prospectus of the course and request an informative interview online or in presence.
Special Project event manager and External Relations Specialist, she graduated in Communication at the Faculty of Sociology - La Sapienza in Rome.
She has 20 years' experience at Altaroma as project manager, special projects coordinator and as relations manager with designers and fashion academies. She has been in charge of the press office and event organisation for the Maison Gattinoni, also dealing with external relations. He collaborated with Studio
G.M. in Milan in the general organisation and press relations during Milano Moda Donna and in Rome during the Italian Haute Couture shows. She has worked at Laura Biagiotti collaborating with the style studio and in the events office also dealing with relations with model management agencies. She began her car...
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