Brioni: Interpretation of outerwear through the historical parameters of the Maison

BRIONI
Special Project: Interpretation of Brioni outerwear through the historical parameters of the Maison
Project Leader: Santo Costanzo con Roberto Carlologgi
Third Year of the Bachelor of Arts in Costume & Fashion a.y. 2021/2022

Special Project in collaboration with BRIONI, Norbert Stumpfl, Executive Design Director; Jonas Falk, Director Global Marketing & Communications; Ettore Marenda, Collection Coordinator.

 Founded in Rome in 1945 by two visionaries, Master Tailor Nazareno Fonticoli and his business partner Gaetano Savini, Brioni quickly gained a reputation as a mecca of sartorial excellence for discerning Roman gentlemen. The collaboration between Fonticoli and Savini was a marriage of technical skills and creative entrepreneurship that defined a tradition and still drives the brand today.

The students were asked to interpret Brioni’s style with personality through the historical parameters of the outerwear: 75/45/88 and to create a menswear capsule collection that reflected the heritage of the brand.

• 75 classic blazer length from center neck to hem.
• 45 the measurement that goes from one shoulder to the other one
• 88 the length of the sleeve from the center of the neck to the wrist

In this project, the designer’s vision was fundamental, the interpretation had to take into consideration personal sensitivity and taste, bearing in mind that luxury is never flashy. Furthermore, one should never lose sight of the reference customer, feeling at the same time free to take the brand’s garments from the 50s, 60s or the contemporary ones perfectly represented by Brad Pitt as inspiration.

The students presented their projects Norbert Stumpfl, Executive Design Director; Jonas Falk, Director Global Marketing & Communications; Ettore Marenda, Collection Coordinator.

Congratulations guys!

È stato richiesto agli studenti di interpretare con personalità lo stile di Brioni attraverso i parametri storici del capo spalla: 75/45/88 e di creare una capsule collection uomo che rispecchiasse l’heritage del marchio.

• 75 lunghezza blazer classico dal centro del collo all’orlo.
• 45 la misura che va da una spalla all’altra
• 88 la lunghezza della manica dal centro del collo al polso

In questo progetto la visione del designer era fondamentale, l’interpretazione doveva tenere in considerazione la sensibilità e il gusto personale, tenendo a mente che il lusso non è mai vistoso. Inoltre, non si doveva mai perdere di vista il cliente di riferimento, sentendosi allo stesso tempo liberi di prendere come ispirazione i capi del brand degli anni 50’, 60’ o quelli contemporanei perfettamente rappresentati da Brad Pitt.

Gli studenti hanno presentato i loro progetti Norbert Stumpfl, Executive Design Director; Jonas Falk, Director Global Marketing & Communications; Ettore Marenda, Collection Coordinator.

Complimenti ragazzi!