VITELLI: WE ARE BACK IN AN AGE OF FABRICATION

INDUSTRY PROJECT IN COLLABORATION WITH VITELLI
‘WE ARE BACK IN AN AGE OF FABRICATION’
A.A. 2021-2022

In June and July 2022, the students of the Master in Creative Knitwear Design had the opportunity to develop an experimental and creative knitwear project in collaboration with one of the most innovative and avant-garde emerging brands in Italy: Vitelli.

Industry Brief

The students, divided into teams, were asked to develop a capsule collection, no gender, no age and seasonal. The creative proposal ranged from ‘clothing’, to accessories, to design objects and crafts. The founder and creative director of the Brand, Mauro Simionato, during the presentation of the creative brief underlined how “every project, every look, must be created as only the hand can do, go where the industrial machine cannot reach, combine the industrializable dimension to the artisanal dimension”.

Each capsule collection therefore had to be transformed into something innovative, through low-impact processes and also with the use of “waste” raw materials, in a sustainable, circular, and inclusive perspective.

Thanks to Vitelli, Mauro Simionato and the whole team for having allowed our students to carry out a project full of research and experimentation, distinctive and innovative, with a strong focus on the environment and a conscious study in the choice and use of selected materials.