RATTI: PROVOCATIVE PAISLEY

RATTI
Project: PROVOCATIVE PAISLEY
Project Leader: Daphne Karras, Freelance designer AZ Factory; Head Designer Menswear Knitwear
Master Fabrics Innovation Design a.y.2020/21

Industry Project in collaboration with RATTI _ Lorenza Mosca, Head of Creative Heritage

One among the most relevant actor of Italian and global fashion, RATTI was founded in 1945 by Antonio Ratti as “Tessitura Serica Antonio Ratti” in Como for the creation and marketing of silk fabrics and soft accessories. In 1958 The Guanzate plant was inaugurated for integrated-cycle silk processing operations, starting with the yarn to realise the finished product through weaving, dyeing, photoengraving, printing, and finishing phases. In 1973 Ratti opens in NY as Ratti Usa Inc. and in 1985 Fondazione Antonio Ratti (FAR), is founded to promote artistic, cultural, and technological initiatives, research and studies in the field of textiles and contemporary art. The statutory purpose of the foundation is to promote initiatives, research, and the study of artistic, cultural and technologica linterest in the fields of textile production and contemporary art. In 2010 Ratti joins Gruppo Marzotto and since 2011 the Brand undertake a virtuous path of sustainable development in economic, environmental, and social terms that will lead in 2017 to the first responsible collection and to the first accountability report. In 2019 Ratti acquires part of the capital of Marielle srl, the historic knitwear factory founded in Florence in the early Sixties, which is a partner of the most important fashion houses worldwide.

Industry brief

This project encompassed a classic request that may arise both from a textile company as well as from a Creative Director of a Brand. The primary objective was to renew and personalize one of the most used motifs in the history of clothing and fashion, a challenge that was not easy since it required very advanced conceptual and personal research. The objective of the project was to imagine a new Paisley, contemporary and futuristic.

Starting from the typical iconography of the Paisley motif, students were invited to develop a project characterized by:

• Details and meticulousness so that each proposal could reflect the heritage of design, but move towards a new graphic experience;
• Print drawings and highly detailed research presentation;
• Current design that fits well into the world of fashion and design.

It was important to work at the root of the Paisley symbolism, through key words such as: fertility, abundance, reproduction, sensuality.

Congratulations guys!