PIZVAL: ARE WE IN BACK TO THE ROARING TWENTIES?

PIZVAL
Industry Project “ARE WE IN BACK TO THE ROARING TWENTIES”
Project Leader: Daphne Karras, Freelance designer AZ Factory; Head Designer Menswear Knitwear
Master in Fabrics Innovation Design a.a. 2021/2022

 Industry Project in collaboration with PIZVAL

PIZVAL was founded in 1965 by Luciano Pedroni. The company specializes in production of Leavers loom lace, raschel lace, tulle and bobbinette tulle. All materials created by the company is thought out, developed, and produced together with the client with one goal in mind: the ability to satisfy every desire unique to the fashion imagination.
Pizval, has been able to choose the path of innovation and continuous evolution, thanks to a research and development team that, with experience and ingenuity, works every day to develop the future of lace and embroidery. A great commitment is dedicated to the customization of the products, not only designs and ideas but also to the actual technical intervention on the production frames in order to industrialize products that have never made before, thanks to techniques specifically designed on each production frame.
It’s important not to forget tradition and craftsmanship, the investments in cutting-edge machinery are constant, capable of producing increasingly innovative and competitive items, capable of satisfying the most demanding client requirements.

Industry Brief

This project presented an opportunity to look back to look forward. The 1920’s were the birth of modernism, although the art movement of Futurism was a little earlier it led the way for Dada, Surrealism, Expressionism and most importantly for us Art Deco. Researching the culture of the 20s’ though a contemporary lens creates the personal innovative interpretation of the materials. The objective of this project was particularly challenging as it required analytical skills and a strong innovative impulse to generate new design.

Students were required to prepare a sketchbook, complete with iconographic research aimed at synthesizing and presenting the concept of the project, sketches, and material experimentations, the study of at least 6 lace proposals, an essay with the analysis of the brief and a digital presentation to illustrate the entire design process.

Congratulations!