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Valentino has been synonymous with Haute Couture since its earliest origins in 1960. Research, innovation and a particular sensitivity towards the zeitgeist, the ability to intercept and interpret society and its changes, have made it a global icon both in the past and in the present. Having the opportunity to deal with this Maison, which combines heritage and future, authenticity and vision, represents a unique opportunity. The brief conceived by Valentino’s Creative Direction could not fail to intercept and interpret the particular moment that we are all experiencing, in a proactive key, which studies the past to build the future.
In this project the work implements a deep analysis of the proposed theme and the selection of a path that will have to be nourished by in-depth and personal research. The goal is to create a balance between personal research and the identity of Maison Valentino, working with a provocative and at the same time professional approach. Knowledge of the history of fashion, art and design, design and tailoring expertise, analysis of Valentino’s DNA, of his contemporary, modern and future-oriented vision
The stimulus to tackle the project comes from Pierpaolo Piccioli, Valentino Creative Director:
“Minimalism vs Maximalism. Creating a minimalist or maximalist creative project, nothing in the middle … including a study on color and shapes, justifying the chosen topic with strength, singularity and audacity. Using for example absolute colors or combinations and studies on shapes, cuts, volumes … “
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