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Let’s Talk with… Giulio Mazzoleni | MA Creative Direction for the Performing Arts

Giulio Mazzoleni is the lecturer of our new Master in Creative Direction for the Performing ArtsMilan.

Giulio Mazzoleni was trained in Milan at the IULM University in one of the very first Italian degree courses dedicated to Communication. After his studies he made his first professional experiences in New York, in the world of Broadway theater; on his return to Italy he pursued his personal dream of working in the music industry. After fifteen years of promotion and marketing in the major Universal Music, he is now head of MAZ MUSIC & MEDIA, a team of freelancers who offer a complete communication service: management, media relations and consultancy for artists. For thirteen years he has worked alongside the artist Mika and has been with him co-author of the format and contents of Stasera CasaMika. He is the manager of the indie artist Wrongonyou, and in his portfolio there are also a long association with Eros Ramazzotti, the promotion of Madonna‘s records in Italy, consultations for the Teatro alla Scala, the Teatro Regio di Parma, Metropolitane Milanesi and Rizzoli.

AFTER FIFTEEN YEARS OF PROMOTION AND MARKETING IN THE UNIVERSAL MUSIC MAJOR, YOU ARE NOW THE HEAD OF MAZ MUSIC & MEDIA, A TEAM OF FREELANCERS WHO OFFER A COMPLETE COMMUNICATION SERVICE: MANAGEMENT, MEDIA RELATIONS, AND CONSULTANCY FOR ARTISTS. WHAT WOULD YOU RECOMMEND TO A YOUNG STUDENT WHO WANTS TO UNDERTAKE THIS PROFESSIONAL PATH?

My advice is always to pursue your dreams. So first of all you need to verify that they are dreams. If they are mild curiosities or the results of opportunistic calculations, I strongly suggest that you investigate the motivations better. The explanation is that a career is a terribly serious thing, and without a deep passion, it takes a lot more effort. I say this especially for the entertainment industry, which notoriously suffers from poor political consideration, social underestimation, reduced economic investments in general. But how much satisfaction it can give, how many successes it can create, how many stellar careers it can offer! After this first analysis, the next step is preparation. I am sure that this master course, for example, will be a great opportunity to train. It will certainly go side by side with a very thirsty personal curiosity, and the best age to drink is precisely that of our students. You need to have eyes and ears for everything that happens in the industry, or at least in the specific sectors of your interest, sorry, your passion. Then you will need to take an interest in your specialization: it is important to become authentic experts in a subject, without losing professional flexibility. And finally, the debut in the world of work, with humility, starting from low positions, but which serve to set foot in the chosen area. From there it will be easier, with these foundations, to move smoothly and grow professionally.

 

TO BUILD A MUSICAL ARTISTIC CAREER, IT BECOMES INCREASINGLY IMPORTANT FOR ARTISTS TO UNDERSTAND THE IMPORTANCE OF SELF-MANAGEMENT. WHAT ARE THE MAIN VALUES ​​THAT YOU WILL TRANSMIT TO STUDENTS WITHIN YOUR SELF MANAGEMENT COURSE?

The artist’s self-management is a principle that we could also adapt to professionals: awareness, mastery of professional tools, reliance on the right collaborators for maximum career achievement. So self-management does not mean doing it alone, but being involved, present, and with a 360° vision on your career, being masters of it. Directing, coordinating, and vision skills.

 

FOR THIRTEEN YEARS YOU HAVE BEEN WORKING ALONGSIDE THE ARTIST MIKA, AND YOU HAVE BEEN A CO-AUTHOR WITH HIM OF THE FORMAT AND CONTENTS OF STASERA CASAMIKA. HOW HAS THE RELATIONSHIP BETWEEN MUSIC AND TELEVISION / ONLINE MEDIA EVOLVED IN RECENT YEARS?

I think the music/screen ratio, whatever the screen (cinema, TV, or social networks on a smartphone) is always solid and unchanged for decades. That is very intense love, capable of manifesting itself in many opportunities. Music, the queen of sound expression, is also a source of enormous visual entertainment. What has changed is the approach of the artists, who now approach with awareness and attention: they use the powerful medium, they do not get overwhelmed, they can see beyond the occasion in and of themselves.


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