Amusart Industry Project | Master Styling for the Music Industry

Uniqueness is the key element to be sought in the development of the visual identity of an artist, a festival, or an organization, and for the subsequent construction of content creation and marketing strategies on social media. Looking back to the past to identify uniqueness and looking forward to define the objective: these are the foundational concepts for building a creative, coherent, and effective visual identity in the present, and strategically translating it to social media.

In the new Industry Project in collaboration with Amusart, led by the Master in Style & Management for the Music Industry, students have constructed a visual identity and designed a consistent editorial line on social media, which has become essential for any artist, festival, or organization operating in the music industry. Too often, these elements are considered secondary, with the focus solely on artistic quality or project validity, forgetting that these are just the starting point. Instead, effective visual and communicative communication is the sine qua non for achieving the set objectives.

The goal of the project, spearheaded by Tiziana Tentoni, Founder of Amusart, was to provide the necessary skills to build a visual identity project for an artist and/or a festival and/or an organization. Starting with an analysis of the individual and/or brand’s history, the focus was placed on identifying uniqueness and determining the goals as the foundations in the construction of the visual identity. Subsequently, these principles were integrated into the concept of a photo shoot, a brand, a website, and the corresponding content creation and marketing strategy on social media.

AMUSART was born in 2012 from the desire of Tiziana Tentoni, a former professional violinist who performed in prestigious venues worldwide with renowned conductors, to change the perception of classical music in Italy. Over time, Amusart has transformed its identity and goals. Initially established as an agency for artist representation and concert organization, it positioned itself as the first marketing agency for classical music in Italy in 2020, focusing on promotion, communication, and marketing.