MUSIC MANAGEMENT INDUSTRY PROJECT | STYLING FOR THE MUSIC INDUSTRY

Music Management is a comprehensive journey within the music ecosystem. The role of the Manager is to serve as the Artist’s guide, assisting them in discovering their potential, stretching the boundaries of self-management. Today, the success of an artistic career primarily relies on the ability to acquire a broad range of skills to navigate the intricate managerial machinery with finesse.

The primary goal of this project, in collaboration with Maz Music & Media and spearheaded by the Master in Styling for the Music Industry, was to mold students into experts in all aspects of music management, enabling them to develop their unique approach to the world of music management. We delved into themes of artistic originality, competence, vision, and awareness—crucial elements for a productive dialogue between creativity and practical, strategic management. On the technical front, we covered every facet of managerial execution for the benefit of the artist, including songwriting, production, live performances, style, publishing, marketing, promotion, and interactions with all stakeholders, such as record labels, concert organizers, sponsors, and traditional media. We also explored areas like media training, social media management, and the use of new media languages, as well as the protection of artistic heritage and the management of rights and profits.

Each student had the opportunity to develop a management project focused on a contemporary existing artist, conceiving a plan for the short, medium, and long-term launch (Life Of Project) of their hypothetical new music project, which could be a series of singles or an album. Individual student choices were made in consultation with the instructor after an overview of the professional landscape and an analysis of a case history.

Maz Music & Media, with a solid decade of experience in the music management sector, offers expertise in communication and cultural planning. Founded by Giulio Mazzoleni after 15 years at Universal Music, the company places music at the core of its activities, representing artists such as Mika, Eros Ramazzotti, Madonna, Paolo Conte, Wrongonyou, Antonio Maggio, Vergo, and Clean Bandit. In parallel, Giulio Mazzoleni is engaged in cultural projects for Bergamo Brescia, the Capital of Culture 2023, Google Design for the Fuori Salone 2023, Festival Verdi in Parma, Open House, Amref, and the creation of television content for Rai, Discovery, Real Time, and Mola TV.