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Style & Management for the Music Industry

  • Intake


  • Duration

    1 year (Full-time)

  • Language


  • Location



The Master in Style & Management for the Music Industry is aimed at graduates and / or professionals wishing to experience a professional curriculum based on the development of the creative and economic potential of an artist, a festival, a record label. The course provides competences on strategic, innovative and creative development of the record industry by including also Music Publishing in its broadest meaning. The study path also explores the contemporary styling addressed to the creation of the image of an artist and, at the same time, the complex rules of the sector both in managerial and legal terms through an all-embracing process able to shape professionals able to step in the sector according to their personal inclination but with enough skills to communicate on different levels.

The objective of the Master is to prepare a new generation of professionals expert in the determination, creation, development and management of an artist and of its presence in the Music Industry and entertainment in general. The Master is aimed at the creation of an innovative professional figure able to work on the image of an artist as well as on the aspects related to management by offering a broader vision of the sector.

At the end of the Master in Style & Management for the Music Industry students will be able to pursue a career in art agencies, record labels, publishers, cultural institutions and audiovisual production houses as well as in marketing departments, communication offices for theatres, festivals and concert halls by working as image consultants/stylists directly with artists, musicians, actors, dancers and performers, creative directors able to develop and improve new competences, opportunities, contents and scenarios

  • Artistic Director
  • Music and Media Consultant
  • Artistic Manager
  • Artistic Consultant

The Master is aimed at Graduates of Conservatories, Academies of Fine Arts, Faculty of Economics, DAMS – Discipline Arti Musica Spettacolo (DAMS – Art Music Entertainement Disciplines), Communication Sciences or equivalent qualifications, to those who want to complete and / or deepen their cultural and professional training in the entertainment sector.

To be eligible for the course, students must have:

  • Bachelor Degree or Bachelor of Arts related to the course of study of the Master
  • Bachelor Degree or Bachelor of Arts different from  the above mentioned and not related to the study path of the Master, upon evaluation of the Academic Directorship on the eligibility of the application
  • Professionals with proven experience in the field and students holding a specialization or non-academic study titles related to the study path, upon evaluation of the Academic Directorship on the eligibility of the application

In order to keep the quality of the study experience high, the Master in Style & Management for the Music Industry is limited. To access it, it is necessary to pass an admission process based on the submission of:

  • curriculum
  • motivational letter
  • a written composition of 8.000 words about an international or Italian artistic in which to explore the parallelism between look and image, reference to the aesthetics of the lyrics, music style and video and the use of the same elements on the social media. Include a personal interpretation of the artistic allegory of the same
  • admission interview with the director of education

The programme provides a global vision of the cultural, artistic and creative industry of the music world. Participants will have the possibility to acquire advanced knowledge and soft-skills along with a deep awareness of the essentials of the artistic management of the record industry by developing the managerial abilities and their application in the main and most innovative specialized techniques of recording, branding, visual identity/styling, marketing and communication management.

The subtle and deep knowledge of the relationship between fashion, creative identity and entertainment and its understanding also with regards to music will provide the students with the competences needed to face this sector with a creative approach as, the birth of the new social phenomena in the arts involves the same mechanisms that make fashion itself a language able to represent its period.

The strategic, legal and managerial competence complete the educational path by offering to participants the opportunity to work in this sector with a preparation that is tested in the course through a project methodology that is made in synergy with institutions and artists.

Culture and arts represent more and more the strategic resource of the single country systems and the most important frontier on which to play competitiveness. For this reason, the programme intends to provide an artistic and cultural preparation directed to the acquisition of the right organizational abilities both strategic and creative which are essential for a professional able to communicate effectively with the different players that are part of such a complex sector.

Every Academic Master Programme involves Industry Projects in order to make the study experience concrete. To learn more about the projects made in the Master in Style & Management for the Music Industry fill the form to request more information.

The research internship is carried out by the students as a part of the curriculum and carries academic credits and can be undertaken with companies located throughout the national territory.

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Course Partners


  • Saturday, February 19 2022 online
  • Saturday, March 19 2022
  • Saturday, April 9 2022 online
  • Saturday, May 7 2022
  • Wednesday, July 13 2022 online
  • Saturday, September 17 2022

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