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Silvia Negri Firman in Conversation with Barbara Trebitsch


The master class of Silvia Negri Firman, Communication expert and professional, owner of the homonymous agency that boasts a wide experience in various fields involving fashion and design, represents a precious opportunity to understand the changes that the sector is facing. Media, technologies, methods, values, physical / digital, are some of the key elements that involve this transformation; thanks to the presentation of examples and case histories you will have the opportunity to read and understand the mutations of the profession.

Silvia Negri Firman founded Negri Firman PR & Communication after more than twenty years spent managing PR and Communication for some of the most prestigious international fashion brands such as Jean Paul Gaultier, Katherine Hamnett, Jil Sander, Prada, Giorgio Armani, Alberta Ferretti, Costume National, Calvin Klein, Givenchy, Dior, Pucci, Marni and others.

After working as CEO of Karla Otto Group for a year, in 2008 she founded her own company with the aim of implementing her vision and experience within the communication industry. In 2012 Negri Firman PR & Communication Inc. opens its headquarters in New York.Negri Firman PR & Communication is a communication agency at 360 degrees with a multidisciplinary approach and operates in the fields of fashion, luxury, design, architecture, art, culture, beauty and non-profit. The ability to listen and understand the client’s needs, the strong personal presence, the creative approach, the vast network of contacts and the desire to work as a team are the pillars of Negri Firman’s working method.

In addition to the work currently being done for its clients in luxury, fashion and design, in recent years Silvia Negri Firman has personally worked on various cultural and sustainable projects, as well as with personalities known worldwide as Jane Goodall in 2011, for Altagamma in 2012, from 2014 with the Tibet Bureau and His Holiness the Dalai Lama and from 2017 with the UHCR, the United Nations Agency for Refugees, dealing with press office, fundraising and designing and implementing dissemination projects.

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