SCERVINO: REDIFINING LUXURY THROUGH RESPONSIBLE INNOVATION

Project: REDIFINING LUXURY THROUGH RESPONSIBLE INNOVATION
Project Leader: Simona Barbieri
Master in Creative Knitwear Design a.y. 2020/2021

Industry Project in collaboration with ERMANNO SCERVINO_ Toni Scervino, CEO

Industry Brief

In spring 2021, the students of the Master in Creative Knitwear Design developed a design project for Ermanno Scervino, a company synonymous with quality and international style, with a strong “Made in Florence” identity, which summarizes the values given by tradition, from the tailoring and technical skills that represent the richness of Florence and Made in Italy.

Each student has developed a capsule collection of non-seasonal knitwear, for the womenswear collection, aligned with Ermanno Scervino’s DNA and accompanied by experimental and innovative ideas and proposals, in terms of choice of materials and processes used.
Through an analysis of the reference target, competitor brands, the communicative approach and through the development of the project were requested to reflect the stylistic codes of the brand. Students were asked to pay particular focus on the use of “dead-stock yarns”. They had the opportunity, for styling needs, to design garments and accessories in other materials also, but always eco-friendly. The capsule collections have been created with clear principles inspired by sustainability, with strong attention to the environmental impact.

The students presented their projects to Toni and Ermanno Scervino, receiving valuable feedback for the development of their capsule collections. A special thanks to Ermanno Scervino’s team who gave our students the opportunity to develop a knitwear project, linked to the research and reuse of materials, with a strong awareness of the environment and its sustainability.