Celebration of Lightness: Industry Project with Blumarine

BLUMARINE
Project: Celebration of Lightness
Project Leader: Simona Barbieri
Master in Creative Knitwear Design, a.y. 2022/2023

Industry Project in collaboration with Blumarine, Michela Bordoni, Production Manager;
Giuseppe Palumbo, Senior Knitwear and RTW Fashion Designer.

In the months of May and July 2023, the students of the Master in Creative Knitwear Design were involved in a special Industry Project in collaboration with Blumarine.

Blumarine has embarked on a path of evolution and is aimed at a young, fashionable and international audience with particular attention to the ‘millennials’ and the ‘gen z’. The new ‘core identity’ of the Brand can be summed up in four words: vitality, seduction, escape and irreverence. Blumarine is “the maximum expression of femininity”, in whatever form you feel it “with the liveliness and irreverence of light-heartedness”, as the new creative director Nicola Brognano sees the brand.

Industry Project

The students were asked to develop an individual design project aligned with the new DNA of the Brand, accompanying it with extensive research and innovative and unconventional experimentation both in the materials chosen and, in the processes, used, enhancing the technologies applied to knitwear, without neglecting the ‘key elements’ that are part of the Brand’s heritage.

Each student has developed a womenswear capsule collection, consisting of a maximum of 10 outfits, through a contemporary and innovative, seasonal design, through extensive research into shapes and techniques, reworking the brand’s heritage in a feminine, sexy, and contemporary key, through an unconventional approach to knitwear.

The design project had a focus on knitwear by interpreting the iconic BLU-VI through extensive research and experimentation both in the proposed materials and in the volumes chosen with a contemporary vision. The key elements of Blumarine: crystals, the brand’s identifying colors, roses, hearts, and butterflies, represented the starting point for developing new contemporary and future codes consistent with the vision of the creative direction. The project developed on the proposal of a “total look” which contained garments in jersey or fabric to complement the styling presented. Expressing the balance between innovation and identity, between past, present, and future: these were the objectives requested to the student.

Thanks to Blumarine for proposing to our students to develop a project that had the aim of representing and expressing the balance between a design that looks to the future of the brand while respecting the identity and heritage of reference.