ABRAHAM INDUSTRIES:Capsule Collection

INDUSTRY PROJECT IN COLLABORATION WITH ABRAHAM INDUSTRIES
A.A. 2021-2022

In March and April 2022, the students of the Master in Creative Knitwear Design developed an Industry Project in collaboration with Abraham Industries, a Made in Italy company that owns multiple brands, including Liviana Conti, Erika Cavallini, Circus Hotel and Semicouture, recognized for their strong heritage and an ever-expanding international market.

The students were asked to develop a womenswear capsule collection of ten total looks, with a focus on knitwear, with an individual, contemporary, and innovative design, choosing from the four brands: Liviana Conti, Erika Cavallini, Circus Hotel and Semicouture. The project required extensive research, brand identity analysis and extensive experimentation both in the design and in the materials proposed, with particular attention to the processes used and the enhancement of the most innovative technologies.

The students had the opportunity to visit the company, based in Santarcangelo di Romagna, get to know the creative teams of each brand, and receive the project brief directly from them and the resulting feedback on the creative process throughout the design phase.

Thanks to Abraham Industries and Simona Barbieri, fashion design tutor for this project, for giving our students the opportunity to approach a project that involved understanding precise design codes, different for each brand, and their interpretation.