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Francesco Caovilla in Conversation with A. Lupo Lanzara


The relationship between heritage, authenticity and innovation is the meeting point of the DNA of the most relevant brands of the fashion system and beyond. Fundamental assets of communication that in the omnichannel complexity moves in line with the values and DNA of the Brand.

The story of Renè Caovilla, the oldest luxury Made in Italy footwear brand, interprets the contemporary and the vision of the future coherently with its heritage. Francesco Francavilla illustrates, through a personal and professional path, the innovative approach to global communication of the Brand.

Since 15 years in the world of Communication, Marketing and Public Relations. After graduating with honors in 2003, he began his career in Barcelona in a communications and events strategy company, where he remained for two years. After completing his MBA in Paris, he moved to Milan to continue in the PR world at Dolce & Gabbana, where he remained until mid-2010, before being called by Karla Otto in Paris, to take on the role of PR Director.
After a few years he became Vice President, managing the communication and events of prestigious Luxury Industry brands, undisputed leaders in various product sectors. From Pucci to Yoox / NAP, from Mercedes to Bulgari, from Moncler to Berluti, he works closely with international marketing departments, CEOs and Creative Directors.
He contributed to re-launching the visibility in Europe and in the world of charity events of the caliber of amfAR, with the fashion shows by Carine Roitfeld, the Fashion for Releaf by Naomi Campbell and the Leonardo Di Caprio Foundation. Approached by Edoardo Caovilla, owner and CEO of René Caovilla, in mid-2016 he became Global Head of Communications, with responsibility for managing all image, digital, marketing and communication activities.
In recent years he has developed and put into practice multiple strategies capable of implementing the brand’s relevance in the fashion and luxury sector and increasing its visibility internationally, in close collaboration with sales and business development teams, helping to increase growth and turnover .

A great traveler, always interested in the world and in the discovery of cultures, habits and ways of living.
From New Zealand to Africa, from Argentina to Canada, from Cambodia to India, from Peru to Russia, from Hong Kong to the Arctic Circle

He speaks and writes 4 languages fluently.

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