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Furla is entering an exciting new partnership with Accademia Costume & Moda, whose students of the course Master in Accessories Design will be given the opportunity to develop an innovative design project catered to the specific needs of the brand.
As a background the group of 15 students from all over the world will carefully examine Furla’s rich history, heritage, product evolution over the years and all its key branding aspects.
A brief, consisting of three different creative approaches, will guide the participants in order to develop their own ’capsule collection’ of Furla bags. The first option is to create a novel, colourful and modern bag line featuring simple forms but surprising proportions and materials with a hint to the sphere of industrial design and with a special appeal for the new generation. The second direction aims at a product which heightens the awareness of the artistic and cultural activities of Fondazione Furla and of art being at the heart of Furla’s essence. The third exercise puts sustainability at the centre of the design process. Each student can freely choose the first, the second or all three themes as basis for their project. The best design concepts will be selected through graphic presentations and subsequently prototyped in July 2021.
The final winner will be invited to spend an internship within Furla HQ, working directly with its in-house designers.
Giovanna Furlanetto states: “With this project Furla reconfirms its commitment to education. I am confident that hands-on collaborations with direct access to the fashion system allow emerging talent to flourish.”
Lupo Lanzara, Chairman of Accademia Costume & Moda comments: “As ACM, we have chosen to invest in our students, giving them the opportunity to work closely with the most relevant Italian companies. With them we created the Industry Projects, now a hallmark of our teaching, it is a constantly evolving path we follow together with the partnering firms. Furla has represented Italian style since 1927 and has raised the quality standards of Made in Italy. We can’t wait to embark on this important adventure.”