SLOWEAR INDUSTRY PROJECT | MASTER IN FASHION COMMUNICATION & ART DIRECTION

Our Master in Fashion Communication & Art Direction students are currently engaged in a new Industry Project in collaboration with Slowear, a key player in the landscape of contemporary men’s elegance.

The project, titled “Building a Digital Community for Timeless Elegance”, aims to design, define, and implement a social media strategy that strengthens the brand’s identity in today’s digital context while staying true to its core values.

The challenge presented to the students involves crafting an innovative and consistentnarrative aligned with the brand’s DNA, capable of engaging a younger audience (aged25–35) without compromising Slowear’s established positioning or its relationship with itsloyal customer base (aged 30–55).

During a recent workshop, students had the opportunity to meet the Slowear team and receive strategic feedback to refine and further develop their concepts — a valuablelearning experience that combines creative vision with professional application.

This project is part of the Accademia educational approach, which encourages real-world collaborations with industry partners, equipping students with practical tools and an international outlook to face the future of fashion communication with confidence.