Fashion Management students visit Zegna baruffa Lane Borgosesia

The second-year students of the Undergraduate Course in Fashion Management – Fashion Product Systemrecently had the incredible opportunity to immerse themselves in the environment of an iconic company: Zegna Baruffa Lane Borgosesia. Accompanied by their lecturer and Senior Press Office Account at Pilot Room, Andrea Serafini, they stepped into a world brimming with history and innovation.

The warm welcome from the CEO, Lorenzo Piacentini, marked the beginning of an exciting journey through the history and essence of a pioneering company in the yarn industry. Alongside the Marketing Manager, Laura Segato, and the Sustainability Manager, Pietro Botto Poala, the students uncovered the secrets behind the success and identity of this trailblazing company.

Nicola Mattassoglio, the Production Manager, guided the students through the intricate stages of creation, from the selection of raw materials to the finished product, emphasizing the company’s commitment to environmental sustainability. This exclusive tour wasn’t just a learning opportunity; it provided a detailed insight into responsible business practices, innovation, and the adoption of eco-friendly operations.

This experience wasn’t merely educational; it was a direct immersion into the realm of sustainability that drives one of the industry’s giants, shaping the students’ perspective on responsible fashion.

An heartfelt thanks to the entire staff of Zegna Baruffa Lane Borgosesia for granting this extraordinary opportunity, a moment that undoubtedly enriched the students’ educational journey, offering a unique perspective on the world of fashion and sustainability.