ENVISIONING FERRAGAMO: A NEW DAWN

FERRAGAMO
Project:  ENVISIONING FERRAGAMO: A NEW DAWN
Project Leader: Luigi Mulas Debois
Master in Accessories Design a.y. 2022/2023

Accessories are a fundamental element in defining the style of a brand. In the field of men’s accessories, the identity code of a brand must respond to numerous criteria: ergonomics, practicality, and style. In the case of a brand like Salvatore Ferragamo, the criteria of uniqueness and exclusivity must be added.

“There is no limit to beauty, no saturation point in design, no end to material.”

The essence of this project lies in this quote from Salvatore Ferragamo, founder of the famous brand. Since its origins, Ferragamo has always shown particular attention to the needs of its customers, creating made-to-measure shoes, still today there is a strong desire to amaze the customer by creating products capable of responding to his needs and desires. With this project, students will therefore be asked to design and develop a Capsule Collection of leather goods.

Industry Brief

The purpose of this project was to provide students with the opportunity to simulate consulting for one of the most prestigious brands in the world. Luxury, innovation and research are the key points on which to base the development of one’s work.

They explored the heritage of the Brand, imagine future scenarios, in the name of innovation, to understand the codes to be included in the project. The main aim of this work is to develop a series of design proposals for men’s leather goods.

Thank you Andrea Renieri, Head Designer Leathergoods W/M Ferragamo for all the time and generosity dedicated to our students!