Santoni Industry Project

SANTONI
Project: High CRAFT Hand CRAFT ART CRAFT
Project Leader: Luigi Mulas Debois
Master in Accessories Design a.y. 2022/2023

Founded in 1975 as a footwear company, Santoni quickly became a highly iconic brand. The production, over time, has been able to integrate craftsmanship and research. The iconic and ongoing products, the experimentation and the development of materials aimed at limiting the environmental impact (untreated leather, the use of hand coloring), are some of the codes of the Brand that, for history and vocation, is representative of the constituent elements of Made in Italy.

Industry Brief

The aim of this project was to build a research and a development laboratory that, through the analysis of Santoni’s identity, proposes, through a personal and unprecedented interpretation of the Brand, a vision with a contemporary and glamorous character of the company’s iconic codes and products. Primary, secondary and experimental research  aimed at building a professional project that will place the emphasis on innovation in materials, processes and contemporary stylistic vision of products for men and women.

Starting from the archives of Santoni, its heritage and its DNA, students, (coming from different geographical and cultural backgrounds), were invited to conduct a research that leads to the creation of a capsule collection of mens and womens footwear, aimed at defining the evolution of identity codes. The development of the collection aims to propose visions aligned to a global and contemporary market. The development of the collection includes analysis and cost of materials, experimentation on leathers and similar, for a number of 5 women’s footwear and 5 men’s footwear, until the development of prototypes that will take place in collaboration with the Company.