Scholarship in collaboration with
The Vocational Course in Fashion Communication aims at providing the students with an introductory view on fashion and the fundamental characteristics of the fashion world through a series of preparatory modules on the different work opportunities (such as fashion photography, fashion editing and so on) within the fashion system.
Students will be able to interpret styles, basic and advance aesthetic, expressive and communication codes within the fashion world. This will be possible thanks to the awareness which students will acquire on the different collaborating compartments in defining a product. Following the initial preparatory phase, the student will have the historical, technical and stylistic competences required to fulfil professional and specific roles in the business.
The lecturers will introduce the students to these roles also through workshops and the intervention of outstanding guests from the fashion world, who will share their experiences; we are talking about famous stylists, as well as photographers dealing mainly with fashion photography, professional copywriters and so on. Students will be able to concretely test their competences and obtain an immediate feedback on what they learn in class thanks to workshops, simulations, team projects, business games and exercises (i.e. styling, photography, copy writing, presentations). In addition, leaders in the field of fashion communication will talk to students about on job examples and about their outstanding experiences.
After having followed a preparatory phase, the student will have acquired the historical, technical and stylistic competences to face the roles described by the various professors and important professionals through workshops, class lessons, simulations, team-projects, tests and business games (photo shooting, styling, paper work, presentations).
Students will have the opportunity of testing their own competences on real projects with an immediate acknowledgement of their class studies. In a second phase they will follow lectures with famous professionals talking about their personal experiences, through real and outstanding case histories.
Undergraduate students and senior year students or professionals with a basic knowledge on the subject that wish to complete their professional training in the fashion communication, fashion styling, fashion photography, marketing, PR and events fields. The course has a limited enrolment. Acceptance is subject to CV with presentation letter with the candidates’ motivations towards the course, personal interview and evaluation of a fashion project (to be brought at the interview). For more info e-mail [email protected]
DURATION AND ATTENDANCE
The course duration is about seven month and attendance is set on Friday and Saturday from 9 am to 6 pm. However to be accepted at the final assessments students must have at least 80% proven attendance.
Students will learn what a fashion editor, stylist, production, creative manager, photograph and fashion directors actually do, understanding how to write press releases, reviews, articles, interviews for magazines, newspapers, blogs developing the necessary competences for TV shootings, photo shootings and fashion videos, fashion events, presentations, fashion shows and press days. The students will also prepare final projects summarizing the various competences of the different roles for the fashion communication industry.
This private course offers at the end an attendance Certificate of the Accademia Costume & Moda. The students need to accomplish at least 80% of presence in class in order to obtain the Certificate.
The Accademia together with VOGUE TALENTS offers a full coverage Scholarship for the Vocational Course in Fashion Communication. The winner will be selected by Vogue and the Accademia.
For more info e-mail [email protected]
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