VALENTINO: ENVISIONING A CLEAR STYLE_NOTHING IN THE MIDDLE

VALENTINO
Industry Project: VALENTINO: ENVISIONING A CLEAR STYLE_NOTHING IN THE MIDDLE
Project Leader: Antonio Bandini
Master in Alta Moda, Fashion Design a.y. 2020/2021

Industry Project in collaboration with VALENTINO_ Pierpaolo Piccioli, Creative Director; Yvan Mispelaere, Design Director Valentino Haute Couture

Valentino brand has been synonymous with Alta Moda since its foundation. Research, innovation and a particular sensitivity towards the zeitgeist, the ability to intercept and interpret society and its changes, have made it a global icon both in the past and in the present.

Industry Brief

Having the opportunity to connect with this Maison that combines heritage and future, authenticity, and vision, represents a unique opportunity. The brief given by Valentino’s Creative Director could not avoid intercepting and interpret this moment, a global pandemic, that we were all experiencing in a proactive key, which studied the past to build the future.

The stimulus to tackle the project comes from Yvan Mispelaere “Minimalism vs Maximalism_ Creating a minimalist or maximalist creative project, nothing in the middle … including a study on colour and shapes, justifying the chosen topic with strength, singularity and audacity. Using, for example, absolute colors or combinations and studies on shapes, cuts, volumes … ”
The challenge of this project was not simple, it preluded the choice of a path and the development in the contemporary and respecting the DNA of Valentino of a personal and courageous vision.
An in-depth historical and personal research, a look at the world of art and design, an investigation of memory and one’s own sensitivity, these were the elements from which to start investigating the project.
Each student was required to present a capsule collection of at least 10 outfits.

A minimum report 500 maximum 1000 words. The document had to contain the analysis of the brief, the description of the design process (concept, research, materials and development) and the conclusions.A short synthetic digital presentation illustrating the project process and complete with the final proposals and the prototype or the toile of a garment / ” look”.

Special thanks to Pierpaolo Piccioli, Creative Director; Yvan Mispelaere, Design Director Valentino Haute Couture and Valentino team who gave our students the opportunity to develop such a special project.