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Our Master in Fashion Communication & Art Direction students at the Milan campus have just embarked on an exciting new Industry Project in collaboration with Moncler, one of the most iconic and innovative brands in the global fashion landscape.
The aim of the project is to explore the brand’s DNA through a curatorial lens, transforming communication into a cultural and creative tool that goes beyond traditional marketing strategies.
With access to Moncler’s extensive analogue and digital archive – including fabrics, garments, photographs and historical documents – students will delve into over 70 years of heritage, engaging with themes of storytelling, brand identity and innovation.
The project encourages a deeper reflection on the meaning of creative direction and invites participants to develop original concepts that speak to both physical and digital communities, while balancing personal vision with the brand’s narrative universe.
A heartfelt thank you to the Moncler team, for their support and collaboration; and to Pablo Arroyo, photographer, art director and curator, for guiding and inspiring our students throughout this creative journey.
