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SPECIALIZATION COURSE

Luxury Fashion Communication: Media & PR

  • Intake

    November

  • Duration

    5 weeks

  • Language

    Italian

  • Attendance

    Friday & Saturday

  • Location

    Milan

OVERVIEW & OBJECTIVES

The Luxury Fashion Communication: Media & PR Specialization Course, in collaboration with Pomellato, aims to train graduates, recent graduates, and young professionals who want to enter the luxury sector.

The main areas covered in the classroom will be:

  • Media, with a focus on fashion magazines;
  • Digital and non-digital strategy, focusing on the current approach of luxury brands and its potential evolutions;
  • Storytelling related to the world of jewelry;
  • Public relations and marketing.

Additionally, the course will explore this sector more specifically from the perspectives of finance and gemology.

Through a thorough analysis of the current players and strategies, as well as the sector’s evolution in recent years, the course aims to provide participants with basic know-how of the luxury market. Guest speakers and testimonials will enrich the educational experience by bringing their expertise in various luxury sectors into the classroom.

News

The course is aimed at graduates, recent graduates, and young professionals eager to deepen their knowledge of the luxury sector, with particular reference to publishing and jewelry.

Tarcila de Cassia Bassi

Of Brazilian origin but raised in Italy. Always passionate about fashion, she began her career working with Donata Sartorio on projects such as Italian Portraits for Tod’s and Future Roots for Hogan. Tarcila entered the world of publishing by working for Hearst Italia as a digital editor for Elle. She then moved to L’Officiel as Head of Digital, content, and marketing manager. Currently, she is an editor, content manager, and creative thinker for special project development at RCS MediaGroup and a freelance consultant for various brands.

The course intends to offer an overview of the luxury world and the related narratives and marketing strategies.

Skills and objectives:

  • Knowledge of the luxury world/market;
  • Communicating in the luxury sector;
  • Understanding the relationship between luxury and publishing (print/web);
  • Defining a digital strategy: how to create and implement it;
  • Defining and understanding the role of luxury world players: key figures, influencers, and celebrities.

Project: During the course, a project will be developed with the aim of consolidating the main topics covered.

To maintain the quality of the educational experience, the Luxury Fashion Communication: Media & PR Specialization Course has limited enrollment. Admission requires an introductory interview, along with a CV and cover letter.

Enrollment Fee: 750€
Tuition Fee: 1.750€

Request information

You will receive the prospectus of the course and request an informative interview online or in presence.

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