FENDI INDUSTRY PROJECT | THE BRIEF

In recent weeks, our Master in Accessories Design has uncovered an exciting collaboration with Fendi, marking the beginning of a new Industry Project.

Set against the backdrop of Fendi headquarters at the Palazzo della Civiltà Italiana in Rome, students had the unique opportunity to immerse themselves in the Fendi archive and fur atelier. Here, they explored the evolutionary journey of iconic bags and accessories, gaining firsthandinsight into the meticulous craftsmanship behind the Brand’s renowned furs.

The project’s brief, launched by Giulia Iaculli, Collection Merchandising Manager LG MTO/Events, and Beatrice Bonato, LG Merchandiser & Product Manager, presents a uniquechallenge. It beckons the students to infuse new life into past classics while upholding the intrinsic essence of Fendi’s craftsmanship, resulting in the creation of an innovative collection. The creative journey not only involves the revival of timeless pieces but also includes a comprehensive and conceptual exploration deeply rooted in the artisanal richness of saddlery.