What if graphic design were just the beginning?
The Bachelor of Arts in Graphic & Media Design starts with the foundations of Graphic Design and visual design, taking you into the languages of contemporary communication. Graphic design, photography, video, motion design, interaction, digital media and Artificial Intelligence gradually become tools through which you can transform ideas and images into content, systems and experiences.
You begin with composition, typography, layout and image-making. You build a method, learn how to read a project and give shape to a vision. Then you broaden your perspective: photography, video-making, motion graphics, digital content, interaction, gamification and Artificial Intelligence tools progressively become part of the way you design. You do not simply learn how to use tools: you learn how to choose which language to use, why and for whom.
Theory is constantly put into practice. Through workshops, Design Studios and projects with brands and professionals, you work on concepts, campaigns, audiovisual content, visual identities, interactive experiences and digital projects. You start with an idea and learn to understand which form it should take: an image, a graphic identity, a video, an interactive system, a brand experience or a digital environment.
In the second and third years, your projects grow with you. You explore art direction, concept strategy, branded video, experience design, AI visuals, sound design, 3D environments and interactive media, learning how to bring different languages together and develop increasingly complex projects. It is not about accumulating technologies, but about integrating tools and languages within a coherent design vision.
The final year is when everything starts to take a more defined direction: you develop your creative identity, work on integrated projects and engage with the professional dynamics of the creative industries. Industry Projects, activities with companies and professionals, and your final project become opportunities to turn what you have learned into a portfolio that communicates your method, research and approach to design.
Because today, communication is not about choosing between paper and screen, image and video, real and digital. It is about knowing how to design connections, choose the right languages and find your own way of making them work together.
The programme opens the door to a wide range of roles across the creative industries, communications, media, fashion and the digital world, including:
The skills developed throughout the programme can also be applied to a broader range of creative, design and production roles, including:
Media Designer, Visual Media Designer, Creative Director, Content Designer, Content Producer, Branded Content Designer, Video Producer, Media Artist, AI Media Creator, Digital Imaging Specialist, Experience Designer, Brand Experience Designer, Spatial Media Designer, Visual Researcher, Fashion Content Producer and Fashion Show Media Designer.
Have you finished secondary school and do you see the world through images, video, graphics, music, screens and new languages?
Are you interested in understanding how an image is created, how a digital experience is designed or how an idea can become content capable of engaging people?
The First-Cycle Academic Diploma in Graphic & Media Design is designed for you if you want to explore graphic design, photography, video, motion design, AI, interaction design and digital media, and learn how to use them to design communication for the creative industries.
You do not need to know how to do everything already. What matters is curiosity, a willingness to experiment and a desire to understand how the visual and digital languages that surround us work.
Discover what you’ll be studying.
Secondary school diploma or equivalent qualification obtained abroad after at least 12 years of schooling;
Minimum B2 level of language proficiency.
The Orientation Office can help you find out about entry requirements, deadlines, scholarships and the admissions process.
In the absence of an ISEE certificate, Accademia automatically assigns the highest bracket.
Deferred payments: the tuition fee can be paid in 2, 5 or 8 instalments without a loan, or in a greater number of instalments with an interest-free loan.
Discover our scholarships →Ask the ACM AI assistant anything you want to know about tuition fees, admissions, career paths and scholarships. It will reply in real time.
No. You do not need to come from a background in graphic design, design or communication. ACM students come from a wide range of educational backgrounds. What matters is your curiosity, willingness to experiment and interest in visual and digital languages.
No. The course starts from the foundations and guides you in developing the technical and design skills you need. If you have already experimented with graphic design, video, AI or other digital tools, you can build on what you already know and take it further.
Yes. AI is introduced as one of the tools of contemporary design. You explore AI visuals and generative tools and learn how to integrate them into the creative process in a conscious, critical and professional way.
At the end of the three-year course, you will receive a Bachelor of Arts Diploma, recognised by the Italian Ministry of University and Research (MUR) and equivalent to a three-year Bachelor's degree.
