There is much more behind a collection than what you see.
The Bachelor of Arts in Fashion Business: Fashion Product System takes you inside the fashion industry to understand how a product is created, how a brand is built and what it takes to bring it to market. The programme brings together fashion culture, product, business, marketing and communication, helping you understand the fashion system and learn how to navigate it.
You start with the product and learn to follow it throughout its entire journey: from research to collection, from materials to supply chain, from positioning to market, from buying to distribution. You study consumer behaviour, analyse trends and markets, develop marketing and communication strategies and discover how a creative identity can become a recognisable brand.
Theory is constantly put into practice. Through company projects, workshops and practical activities, you work on real briefs and situations, learning to collaborate closely with designers, creatives and industry professionals. Because within the fashion system, ideas never exist in isolation: they need people who can transform them into products, strategies and experiences.
Over the three years, you also explore innovation, new materials, sustainability, retail, merchandising, supply chain, events and new business models. You learn to read market changes not simply to follow them, but to understand where they can open up new possibilities.
In your third year, you begin to bring all these tools together and build your professional profile. You work on merchandising, brand design, communication and distribution strategies, learning how to present your ideas effectively.
Because working in Fashion Business means being at the point where creativity, product and market meet. And learning how to turn a good idea into something that can truly become a project, a brand, a future.
The programme prepares students for a range of roles within fashion companies, brands, showrooms, agencies and organisations across the fashion system, including:
The skills developed can also lead to further roles across brand management, marketing, product, retail, consultancy and services within the fashion system, including: Brand Strategist, Retail Specialist, Product Development Specialist, Product Specialist, Fashion Business Specialist, Marketing Specialist, Brand Communication Specialist, Communication Manager, Strategic Planner, Account Manager, Account Executive, Client Advisor, Licensing Specialist, Event Manager, Fashion Consultant.
Have you finished secondary school and are curious about everything that happens behind a collection, a brand or a fashion product?
Do you want to understand why a product works, how a strategy is developed, how an identity is built and what takes a collection from a designer’s desk to the people who wear it?
The Bachelor of Arts in Fashion Business: Fashion Product System is designed for you if you want to transform creativity, ideas and insights into products, brands and strategies. You do not need to come from a fashion or business background: what matters is your curiosity, your ability to observe and your desire to understand how the fashion system really works.
Discover what you’ll be studying.
Secondary school diploma or equivalent qualification obtained abroad after at least 12 years of schooling;
Minimum B2 level of language proficiency.
The Orientation Office can help you find out about entry requirements, deadlines, scholarships and the admissions process.
In the absence of an ISEE certificate, Accademia automatically assigns the highest bracket.
Deferred payments: the tuition fee can be paid in 2, 5 or 8 instalments without a loan, or in a greater number of instalments with an interest-free loan.
Discover our scholarships →Ask the ACM AI assistant anything you want to know about tuition fees, admissions, career paths and scholarships. It will reply in real time.
No. You do not need to come from a fashion or business background. ACM students come from a wide range of educational backgrounds. What matters is your curiosity about the fashion world, your desire to understand how a brand works and your interest in everything that happens where creativity, product and market meet.
Fashion Design is explored, but the programme is not designed to train you as a Fashion Designer. You learn to understand the fashion product, from collections to supply chain, from materials to production processes, through to merchandising, buying and distribution. The aim is to prepare professionals who can work closely with designers and creatives and transform ideas into products, strategies and projects that can reach the market.
At the end of the three-year programme, you will receive a Bachelor of Arts Diploma, recognised by the Italian Ministry of University and Research (MUR) and equivalent to a three-year university degree in Italy.
The programme is taught in Italian in Rome and in English in Milan.
