BLAZÉ MILANO INDUSTRY PROJECT | BA IN FASHION BUSINESS: FASHION PRODUCT SYSTEM

The Industry Project involving our BA in Fashion Business: Fashion Product System students, developed in collaboration with BLAZÉ Milano, has officially come to an end, marking the conclusion of a project that gave the class the opportunity to engage with one of the most distinctive brands in the contemporary fashion landscape.

Following the Brief Launch and the Mid Revision, students, led by Project Leader Diego Fornero, presented the outcomes of their work during the Final Presentation, held in the presence of Filippo Fani Ciotti, Managing Director of BLAZÉ Milano. This represented a highly valuable learning experience, allowing students to showcase their strategic proposals, market research, creative concepts and business ideas, all developed in response to the Maison’s identity and values while engaging directly with the company’s leadership.

The Final Presentation marked the point at which research, analysis and strategic thinking came together. Each group had the opportunity to present its project, explain its strategic decisions and receive valuable feedback from the Blazé Milano team, further exploring key aspects of brand positioning, communication and business development.

The aim of the Industry Project was to interpret Blazé Milano’s positioning, analyse its brand language and develop proposals aligned with its identity, applying a broad range of skills spanning branding, marketing, communication, consumer analysis and business strategy.

Working closely with the company’s team enabled students to experience real industry dynamics first-hand, reinforcing the importance of combining creativity, analytical thinking and strategic vision within today’s fashion business.

Industry Projects are one of the defining features of the educational experience at Accademia Costume & Moda. Through collaborations with leading international brands and companies, students engage with real industry briefs, develop practical skills and gain first-hand experience of the professional challenges that shape the contemporary fashion industry.

Our sincere thanks to the entire BLAZÉ Milano team for supporting our students throughout this inspiring journey and for sharing their expertise, vision and invaluable feedback.