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THE NEW LOGO

Accademia Costume & Moda (ACM) proudly celebrates a significant milestone: its 60 years of history (1964-2024). On this special occasion, we are honoured to unveil ACM’s new logo, a symbol that pays homage to our roots and paves the way for a new chapter in the future.

This redesign represents not only a visual evolution but also a statement of our vision for tomorrow. The new logo keeps the connection with the past alive, celebrating Accademia’s magnificent history without straying from its identity. Born from the dream and passion of Rosana Pistolese as the “Accademia di Costume e di Moda”, it has since continued to renew itself without ever forgetting its origins.

Over the decades, ACM’s iconography has gone through various stages, with illustrations and symbols that have successfully expressed the institution’s soul. The most significant contribution was made by René Gruau, a friend of Rosana Pistolese, who created a graphic symbol in the 1990s. It is this interpretation of the logo that has inspired us today as we reimagine the Academy’s visual identity.

A Logo for the Future: Three Versions, One Vision

The new logo of Accademia Costume & Moda comes in three variations, reflecting our commitment to remain faithful to the past while also projecting our gaze towards the future:

  1. Extended Version: This combines the symbol inspired by the original 1990s logo with the Academy’s full name. This design is intended to represent our tradition and history, visible in institutional and formal contexts.
  2. Acronym Version, “ACM”: A more modern and streamlined variant, created to better suit digital and international communication. With the acronym “ACM”, our message is clear and direct across the globe, reflecting the Academy’s global expansion.
  3. Red Pictogram: A stylised, universal, and inclusive element that can be used on merchandise, packaging, and social media. The red colour, symbolising passion and creativity, represents the essence of the Academy, which is ever evolving.

Looking to the Future with Gratitude for the Past

This redesign is a sign of respect for the past but also a statement of great confidence in the future. The acronym “ACM” is set to become the symbol of a new era for the Academy, an era that, while focused on innovation, never forgets the extraordinary legacy that has made it what it is today.


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